Objective
• Create personal brand awareness for Motorola’s general counsel
Strategies
• Feature Frank Kenniasty, general counsel, Motorola in Vanguard, an international legal magazine
• Provide premier placement in the magazine
• Promote the article on the magazine’s social media and website
• Optimize the article (SEO) for improved search results
Results
The article appears on the first page of Frank Kenniasty’s Google search results
• Frank Kenniasty was featured as the cover story of the Vanguard Spring 2016 edition
• First page Google search result article
• The article appears on the first page of Frank Kenniasty’s Google search results
• The article was distributed to 5,000+ industry specific leaders