Objective
• Expand reach of Excel Dryer green initiatives with targeted audience of Greenbuild International Conference & Expo attendees
• Manage outreach before, during and after the show, to maximize exposure
• Ensure industry specific leaders receive physical or digital information regarding Excel Dryer’s green initiatives
Strategies
• A multi-media approach, including digital and print materials to Greenbuild attendees before, during and after the show
• Promote directly through US Builders Review, an award-winning national construction magazine, and an official partner of the Greenbuild International Conference & Expo
• Leverage US Builders Review’s presence to place advertisement and feature content in front of attendees and major exhibitors
• Provide special recognition and premier placement in the publication and the publication’s website
Results
• Excel Dryer was featured as the cover story of the US Builders Review Greenbuild Special Edition 2017 (500 hardcopies distributed at the event, and reaching over 20,000+ digitally)
• 100 fliers distributed at the show, promoting Excel and displaying their recognition in the industry magazine
• Press release promoting Excel’s recognition in US Builders Review and their green initiatives reached an audience of 286,035