Objective
• Promote internal marketing campaign for the purposes of galvanizing staff and recruiting premier talent
Strategies
• Custom media placement recognizing the company in US Builders Review, an award-winning national construction magazine
• Highlight incentives, spiffs and benefits of joining The Exterior Company team
• Promote the article on the magazine’s social media and website
• Optimize the article (SEO) for improved search results
Results
• Inc. 5000 2017 winner
• Increased annual revenue
• Increased employee hiring & retention